A fascinating survey has revealed that most of the young women think about shopping nearly as often as men think about sex.
A survey involving 778 women aged 19 to 45 showed that 74% of them think about shopping every minute.
Previous studies have claimed to support the widely held belief that young men think about sex every 52 seconds, while the subject crosses some women's minds only once a day.
Assuming eight hours of sleep a night means shopping trips consume womens thoughts an astonishing 960 times a day and 6720 times a week.
In the latest survey by a fashion magazine in Britain, two out of five women described themselves as shoe and bag "addicts", while the thoughts of more than one in ten focused on accessories or make up.
On average, those surveyed spent at least 30% of their annual income on clothes. Almost 50% respondents said that they did not wear everything in their warddrobe. Even the threat if a credit crunch will not stand in the way of a shopping spree, with 62% saying they will put the damage on their credit card.
Nearly a quarter said they would think nothing of spending $200 or more on an item they particulary wanted.
"People think about thing which bring them pleasurable feelings. The pleasure is usually in the anticipating abd planning,"psychologist of Glamorgan was quoted a saying by the Mail online of Britain. "But so may women displaying this level of preoccupation, thinking about something once a minute, would indicate widespread addictive behaviour," she stressed.
Perhaps the most troubling aspect of the poll for men was that half of women surveyed said they preferred shopping to spending time with their partner, and nearly s may acknowledged that they kept their shopping escapades secret from their partner to hide their level of spending.
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